Recently I’ve been reading about modern Christian marketing techniques. I’ve been told they suck and aren’t good enough. A bad imitation at best, not enough effort at worst. Apparently people think the church’s communication efforts are a joke.
It made me realize how much Jesus-loving faith communities (and their critics) have missed the point. Have we invested too much worth in reaching the world with the world…? It got me wondering, were we ever supposed to ‘market’ God like the world markets gods?